EYES ON THE PRIZE

Eyes on the Prize

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Pitch artwork

NONE OF US CAN PAY ATTENTION ANYMORE.

Attention spans are down 70% in 20 years.

And we get interrupted more than twice as much as 10 years ago.

You’re probably bored of reading this page. Well pay attention – because in this game attention pays.

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15 STRANGERS HAVE ONE MISSION:
KEEP THEIR EYES ON THE PRIZE.

Because if they look away for a second, they lose cash.

But with distracting games and demanding challenges, staying focussed is never easy.

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THE MONEY MUST BE WATCHED AT ALL TIMES

The jackpot is never safe. If nobody is looking at the money, the cash starts to drain.

All day. Every day. At breakfast. When they’re working out. Even when they need the toilet.

This is the ultimate test of teamwork, discipline and focus.

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CAMERAS TRACK EYE MOVEMENT

This game is all about focus. And our cameras never sleep.

AI cameras pay constant attention and deduct cash every time the players look away.

In this game every second counts… literally.

Contestants in an ice bath
Group Game
A contestant inside a glass chamber
Solo Game
Contestants watching the jackpot overnight
Overnight Vigil

THE GROUP FACE DAILY CHALLENGES

Group Game – the money drains if ANYBODY looks away.

Solo Game – the group nominates one player to face a gruelling challenge.

Overnight Vigil – the team must work together to make sure the money is watched all night.

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AND DAILY ELIMINATIONS

Players enter the Vault every night to eliminate one person.

Who keeps losing cash? Who is brilliant at challenges but a nightmare to live with?

Each player casts their vote – and the player with the most votes leaves the competition.

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BUILDING TO AN EPIC LIVE FINAL

The series is shot fast-turnaround, with the final episode delivered live to the nation.

The three remaining players face one last endurance challenge, followed by one last Elimination Vote – with a twist.

They write down the name of somebody they want to share the prize with – but they can leave it empty.

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EPISODE STRUCTURE

OVERNIGHT VIGIL

Reality

GROUP CHALLENGE

Reality

SOLO CHALLENGE

Reality

ELIMINATION VOTE

Reality

GROUP CHALLENGES

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SOLO CHALLENGES

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Pitch artwork